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A Celebration of Creativity: Fennex and Fennexa Unveiled

By Li Maomao | Office Director, The Five Studios 作者:李毛毛|哈特国际设计有限公司办公室主任 Our recent gathering at The Five Studios was far more than a party—it was a union of visionaries. With the support of Hitachi 日立中央空调 Japan and the presence of Dongguan’s leading designers, we celebrated creativity and collaboration. It was within this vibrant atmosphere that we unveiled Fennex and Fennexa, characters inspired by the elegance of the fennec fox and the mystique of storytelling. Fennex and Fennexa are not just mascots; they symbolize our belief that every iconic experience begins with IP—a story that breathes life into design. Our IP will shape future worlds, ensuring every project is grounded in a compelling narrative. For those who wish to dive deeper, Mr....

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Boundless Symbiosis in the Bay Area

By Li Maomao, Office Director, with the Assistant We were deeply honored to attend the Bay Area Design Alliance’s special event during Guangzhou Design Week 2025, themed “Boundless Symbiosis.” This gathering brought together designers, architects, educators, and leaders from across the Guangdong-Hong Kong-Macao Bay Area in a celebration of creativity, collaboration, and professional excellence. For our Executive Art Director, Mr. Hatem Khemmar of The Five Studios, the event was particularly meaningful on a personal level. During the event, the arrival of one of his PhD professors sparked an extraordinary and joyful moment. Mr. Khemmar realized that one of the Alliance leaders—who is also a personal friend—had studied under the same professor. This revelation created a sense of closeness akin to...

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Design in Motion with Hitachi’s Notion

It was a great honor for The Five Studios (哈特国际设计有限公司) to have our Executive Art Director, Mr. Hatem Khemmar, invited to the special anniversary event organized by Hitachi Japan and the Bay Area Design Association. We extend our heartfelt gratitude to both organizations for this prestigious invitation and for their thoughtful recognition. The event brought together outstanding figures from the worlds of design, industry, and technology, creating an inspiring atmosphere of creativity and forward-thinking collaboration. For Mr. Khemmar, it was a joy and privilege to be among visionary professionals whose work continues to shape the future of design and innovation. During the celebration, he was honored with a commemorative diploma of appreciation, symbolizing recognition for his artistic vision, his leadership...

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Jupiter: A Creative Voyage

By Mr. Hatem Khemmar, Executive Art Director, The Five Studios   “Reflecting on the extraordinary journey at the Jupiter Art Museum, I am filled with admiration and gratitude for the vision and dedication that made it all possible.” The Jupiter Art Museum is far more than a simple exhibition space—it is a universe alive with imagination, a place where creativity takes on a tangible form. At the heart of this cosmos stands Windy, a guiding star whose vision has shaped every corner of this extraordinary institution. From the opening day to the graceful curtain call of its final exhibition, she has gathered together an extraordinary constellation of artists, creating experiences that linger long after the gallery doors close.    ...

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Launching the Poet Mohammed Belkacem Khemmar Cultural Scholarship: Supporting Culture and Students Worldwide

The Poet Mohammed Belkacem Khemmar Cultural Scholarship – First Edition In the first year of his commemoration, The Five Studios (哈特国际设计有限公司) is proud to launch the Poet Mohammed Belkacem Khemmar Cultural Scholarship, in honor of the Algerian poet Mohammed Belkacem Khemmar, known as the “Lord of the Poets”, who dedicated his life to advancing culture and knowledge in the Global South. For this first edition, we are pleased to announce that one Algerian student currently studying in Russia has been selected to receive the scholarship. The scholarship will fully cover living expenses and accommodation for one academic year, supported by The Five Studios.   This initiative reflects The Five Studios’ commitment to supporting education, culture, and future generations. Beginning next year,...

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